The Fear No Mess campaign made me think outside of what I’m comfortable doing and ensure that whatever I brought to the table it would feel innovative, organic and fun.
When approached to create content around the Method products, I had to dig into the archives of product placement that didn’t feel forced and felt more authentic and creative.
Their Fear No Mess campaigns is geared towards creatives, families and artist, who are looking for safer cleaning products to bring home and as an avid Method user I took the project on because I genuinely felt that I could relate to the product and bring forth something new.
My end goal was to infuse both my COVL brand and Method into one, so you’ll see my doodles, color palette with these photographs. Overall, it took me two days to conceptualize, create and edit and within a day or so, the photos were approved and ready for post!